Tips

• Many Wikipedia pages command the trust of large parts of the online community by covering a very wide range of subjects objectively and weeding out overt marketing lingo.

• It costs nothing to write and maintain a Wikipedia page and it is incredibly simple to do. All you need is web access, an internet browser and structured content to publish. You can also insert images, sound clips and even video.

• Search engines love Wikipedia because so many people use it as a resource and link to Wikipedia pages from their own websites and blogs. This means search engines like Google and MSN afford the Wikipedia page a higher relevance ranking in search results. Your competitors are doing this now to direct traffic to their sites. Use a Wikipedia page to bolster your web presence.

• Establishing your company on Wikipedia and talking about the services and products that you provide increases your credibility. Wikipedia, unlike lesser known online resources, is less likely to contain inaccurate content because of the editors and volunteers who weed out bad content.  

• The company behind Wikipedia has launched Wikia, which allows you to create your own targeted micro version of Wikipedia, in the same ways as giants like IBM, who provide their own Wikis for clients and employees.

For more information on promoting your site, why not read the following guides:

Search engine optimisation

Online advertising

Using forums